Old Mutual Virtual Reality

Old Mutual Are Shaping the Future of Travel Opportunities using Virtual Reality

In the ever-evolving landscape of technology and finance, Old Mutual, a giant in the financial services industry, has taken an innovative step forward by partnering with Mixed Reality South Africa to offer an extraordinary virtual reality experience showcasing travel opportunities. This collaboration is a brilliant testament to how traditional industries are embracing new technologies to enhance their customer engagement and product offerings.

Oldmutual Virtualreality
Old Mutual Virtual Reality

The Event: A Virtual Journey with Old Mutual

The recent event, orchestrated by Mixed Reality South Africa, utilized the cutting-edge Brink Traveler software in a virtual reality setup to transport participants to various travel destinations without leaving the comfort of the event venue. This immersive experience allowed attendees to explore potential travel opportunities and dream vacations in a completely new and interactive way.

Using state-of-the-art VR equipment provided by Mixed Reality South Africa, attendees were given the chance to embark on virtual tours, experiencing the sights and sounds of exotic locations with an unprecedented level of realism. From the serene beaches of Thailand to the bustling streets of Paris, the event showcased a range of destinations that Old Mutual’s travel insurance could cover, providing both inspiration and information to potential travelers.

Old Mutual Virtual Reality
Old Mutual Virtual Reality

Why Virtual Reality?

The choice to use virtual reality for this activation was driven by the desire to create a deep, engaging user experience. VR has the unique ability to convey complex ideas and experiences in an intuitive and memorable way. For Old Mutual, this meant not just telling but showing customers the wonders of world travel, all while highlighting the security that comes with their comprehensive travel insurance.

Mixed Reality South Africa’s Role

As a leading provider of virtual reality solutions, Mixed Reality South Africa was the ideal partner for this ambitious project. Their expertise in virtual reality events and equipment hire was evident throughout the planning and execution of the event. The company provided not only the VR headsets and software but also a dedicated activation team. This team ensured that every technical aspect ran smoothly and that participants had a high-quality VR experience.

This event was a perfect example of how Mixed Reality South Africa’s VR equipment hire services can be tailored to meet the needs of any client. With an extensive inventory of high-end VR systems like HTC VIVE and Oculus Rift, and the logistical prowess to manage large-scale events, Mixed Reality South Africa stands out as a top choice for companies looking to make a mark with innovative technology.

Old Mutual Virtual Reality Travel Experience
Old Mutual Virtual Reality Travel Experience

Looking Forward

The successful collaboration between Old Mutual and Mixed Reality South Africa opens up a myriad of possibilities for future events and activations. Virtual reality stands out as a powerful tool in marketing, education, and beyond, capable of delivering compelling experiences that drive home messages and foster deep connections with brands.

For businesses looking to explore the potential of virtual reality for their next event or campaign, consider partnering with Mixed Reality South Africa. Whether it’s bringing a virtual product to life or transporting your guests across the globe, their expertise in VR technology and event management is your gateway to an unforgettable experience.

To learn more about how virtual reality can transform your business interactions and customer experiences, visit our Virtual Reality Events pages and discover the endless possibilities that await.