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Our work / Augmented reality
A physical model. A digital layer. A new way to explore the Durban Aerotropolis. We developed a mobile augmented reality application for Dube TradePort, bringing its development into focus through a 3D-printed model and a printed map.
01 / The project brief
Assegai and Javelin approached us to create an augmented reality application for Dube TradePort. The brief was to help visitors explore Dube TradePort and the Durban Aerotropolis while viewing the development’s 3D-printed model at Dube City.
We developed an experience that connected the physical display with a visitor’s phone. By pointing the device at the model, visitors could explore the development through augmented reality. The application also supported printed media, taking the experience beyond the exhibition space.
02 / From model to mobile
The model became a meeting point for visitors to discover the Durban Aerotropolis. Augmented reality added another way to engage with the development, using the phone as a window onto digital content.
At the launch, Ebrahim Patel, then South Africa’s Minister of Economic Development, also tried the Dube TradePort augmented reality experience. These photographs show the model and visitors exploring it at the event.
The 3D-printed Durban Aerotropolis model gave visitors a shared view of the development and a starting point to explore its layout and key areas.
Pointing a phone at the model brought the augmented reality application into the experience, connecting digital content with the physical display.
Support for a printed map extended the concept beyond Dube City, allowing the same development to be explored away from the model.
03 / The Durban Aerotropolis map
The application was designed to work with the printed Durban Aerotropolis map as well as the physical model. This meant people could learn about the development without visiting the display at Dube City.
