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The definitive pulse of the virtual reality sector — curated intelligence from our editorial desk.
Custom-branded Google Cardboard viewers created for Puma South Africa brought smartphone virtual reality into its retail marketing campaign and participating clothing and footwear stores.
A series of 360° videos for uShaka Marine World captured Zulu dancing, the dolphin show, water slides and animal attractions, bringing Durban's tourism experiences into virtual reality.
A 360° video created for Neotel took MyBroadband Conference visitors on a journey from Soweto to Midrand, illustrating the benefits of high-speed connectivity through immersive storytelling.
Mixed Reality manufactured custom-branded Google Cardboard viewers for Amarula, creating an affordable corporate gift that connects customers with immersive smartphone content.
A Business Connexion campaign combined a data-centre virtual tour with custom-branded Google Cardboard viewers, letting MyBroadband Conference visitors take the immersive experience home.
Mixed Reality produced custom-branded virtual reality viewers for a BBC campaign, creating a portable way for audiences to experience immersive smartphone content.
A look back at Mixed Reality's early VR demonstrations and custom-camera virtual tours at the 2013 and 2014 Johannesburg Motorcycle Shows.
Explore an archive virtual tour of the 2011 Johannesburg International Motor Show, part of Mixed Reality's work documenting automotive exhibitions through immersive photography.
