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The definitive pulse of the virtual reality events sector — curated intelligence from our editorial desk.
Mixed Reality supported Chilli Engine's Mall of Africa activation with an Oculus Rift climbing experience and trained staff, entertaining guests ahead of a movie premiere.
A virtual skiing activation at Johannesburg's Gone Skiing shop helped promote holidays in Lesotho, giving visitors a taste of the slopes through an interactive VR experience.
ABSA Bank's executive team experienced a corporate VR activation featuring the plank experience, bringing excitement, shared reactions and immersive entertainment to their event.
Mixed Reality developed a custom VR experience for AGCO and supported its activation at International Green Week 2019 in Berlin, bringing immersive technology to an agricultural exhibition.
For a KwaZulu-Natal Tourism activation in Botswana, Mixed Reality managed stand design, logistics, VR equipment and staffing to introduce visitors to South African destinations.
Mixed Reality supported a South African Tourism event in Zimbabwe with Oculus Go headset hire and activation staff, bringing immersive destination experiences to visitors.
A virtual reality cricket activation at a Standard Bank event gave guests an interactive sporting challenge and created entertainment for players and spectators alike.
Heineken brought virtual reality to its Sedibeng factory for an internal staff event, using shared games and experiences to reward employees and encourage team spirit.
Heineken introduced its marketing staff to immersive technology at an internal event in Pretoria, using virtual reality experiences to spark curiosity and shared enjoyment.
A virtual reality driving experience supported SANRAL's road-safety education initiative, showing participants the dangers of texting while driving through an immersive demonstration.
Mixed Reality supported South African Tourism's Gautrain activations with VR headset hire and trained staff, giving commuters an immersive preview of destinations around the country.
A custom VR game for Standard Bank contrasted an ordinary bank visit with entertaining activities, demonstrating how smartphone banking can free customers to do other things.
