Virtual RealityHeineken Virtual Reality Event Pretoria South Africa
Heineken introduced its marketing staff to immersive technology at an internal event in Pretoria, using virtual reality experiences to spark curiosity and shared enjoyment.
The Mixed Reality journal
News, projects and perspectives from the world of virtual, augmented and mixed reality.
Featured storyVirtual reality is reshaping how people work, collaborate and compute—challenging the dominance of laptops and traditional desktops.
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Virtual RealityHeineken introduced its marketing staff to immersive technology at an internal event in Pretoria, using virtual reality experiences to spark curiosity and shared enjoyment.
Virtual RealityA virtual reality driving experience supported SANRAL's road-safety education initiative, showing participants the dangers of texting while driving through an immersive demonstration.

A Google Street View and Matterport tour of Supa Quick in Centurion shows how virtual tours, photographs and spatial data can support a local business's marketing.